THE FULL STORY
Where Purity
Meets Culture
AIRA STARTED WITH ONE BELIEF
Water should feel like a part of your lifestyle simple, clean,
and effortlessly cool.
Born in Malaysia, AIRA was built to bring people together through something we all share every day, Water.
But we wanted it to be more. We wanted AIRA to feel relatable, modern, and meaningful.
Made
For Everyone, Everywhere
Our tagline “For Everyone / Untuk Kita”
reflects our belief that hydration should be universal, accessible, and culturally relevant.
Our essence is built on FOUR pillars. Purity drives everything we do, Delivering clean taste and consistent quality you can trust. Culture keeps us connected to the worlds Malaysians love, from fashion and music to gaming and lifestyle. Connection reminds us that every bottle is a shared moment, big or small. And above all, community fuels our growth, as we evolve with the people who support and believe in AIRA.
We Don’t Just Sell Water, We Build Experiences
Through culture-driven marketing, creator collaborations,
TikTok-led virality, music and lifestyle partnerships, and meaningful everyday touchpoints, AIRA strives to be more than just a drink,
It aims to become a true part of Malaysia’s identity.
